[Skip to main content](https://developers.google.com/search/docs/crawling-indexing/301-redirects#main-content) [![Google Search Central](https://developers.google.com/static/search/images/google-search-central-logo.svg)](https://developers.google.com/search) * [Google Search Central](https://developers.google.com/search) [Documentation](https://developers.google.com/search/docs) * SEO fundamentals * [Introduction](https://developers.google.com/search/docs) * [Search Essentials](https://developers.google.com/search/docs/essentials) * [SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) * [Optimizing for generative AI search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) * [How Google Search Works](https://developers.google.com/search/docs/fundamentals/how-search-works) * [Do you need an SEO?](https://developers.google.com/search/docs/fundamentals/do-i-need-seo) * Crawling and indexing * [Sitemaps](https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview) * [robots.txt](https://developers.google.com/search/docs/crawling-indexing/robots/intro) * [Meta tags](https://developers.google.com/search/docs/crawling-indexing/special-tags) * [Crawler management](https://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl) * [Removals](https://developers.google.com/search/docs/crawling-indexing/control-what-you-share) * [Canonicalization](https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls) * [Redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects) * [JavaScript SEO](https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics) * Ranking and search appearance * [Visual Elements gallery](https://developers.google.com/search/docs/appearance/visual-elements-gallery) * [Title links](https://developers.google.com/search/docs/appearance/title-link) * [Snippets](https://developers.google.com/search/docs/appearance/snippet) * [Images](https://developers.google.com/search/docs/appearance/google-images) * [Videos](https://developers.google.com/search/docs/appearance/video) * [Structured data](https://developers.google.com/search/docs/appearance/structured-data/search-gallery) * [Favicons](https://developers.google.com/search/docs/appearance/favicon-in-search) * Site-specific guides * [Ecommerce](https://developers.google.com/search/docs/specialty/ecommerce) * [International and multilingual sites](https://developers.google.com/search/docs/specialty/international) * Data analysis * [Get started with Search Console](https://developers.google.com/search/docs/monitor-debug/search-console-start) * [Debug traffic drops](https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops) * [Using Search Console and Google Analytics data for SEO](https://developers.google.com/search/docs/monitor-debug/google-analytics-search-console) * [Get started with Google Trends](https://developers.google.com/search/docs/monitor-debug/trends-start) [Support](https://developers.google.com/search/help) [Blog](https://developers.google.com/search/blog) [What's new](https://developers.google.com/search/news) * [All updates](https://developers.google.com/search/news) * [Documentation updates](https://developers.google.com/search/updates) * [Ranking updates](https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history) * [New YouTube videos](https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA) * [Recent podcast episodes](https://pod.link/1512522198) [Events](https://developers.google.com/search/events) [Case studies](https://developers.google.com/search/case-studies) / * English * Deutsch * Español * Español – América Latina * Français * Indonesia * Italiano * Polski * Português – Brasil * Tiếng Việt * Türkçe * Русский * العربيّة * हिंदी * ภาษาไทย * 中文 – 简体 * 中文 – 繁體 * 日本語 * 한국어 Sign in * [Documentation](https://developers.google.com/search/docs) [Search Console](https://goo.gle/searchconsole) [![Google Search Central](https://developers.google.com/static/search/images/google-search-central-logo.svg)](https://developers.google.com/search) * [Google Search Central](https://developers.google.com/search) * [Documentation](https://developers.google.com/search/docs) * More * [Support](https://developers.google.com/search/help) * [Blog](https://developers.google.com/search/blog) * [What's new](https://developers.google.com/search/news) * More * [Events](https://developers.google.com/search/events) * [Case studies](https://developers.google.com/search/case-studies) * [Introduction](https://developers.google.com/search/docs) * Search Essentials * [Overview](https://developers.google.com/search/docs/essentials) * [Technical requirements](https://developers.google.com/search/docs/essentials/technical) * [Spam policies](https://developers.google.com/search/docs/essentials/spam-policies) * SEO fundamentals * [SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) * [How Google Search works](https://developers.google.com/search/docs/fundamentals/how-search-works) * [Creating helpful, reliable, people-first content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) * Generative AI fundamentals * [Optimizing for generative AI](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) * [Guidance on using generative AI](https://developers.google.com/search/docs/fundamentals/using-gen-ai-content) * [Maintaining your site's SEO](https://developers.google.com/search/docs/fundamentals/get-started) * [Developer's guide to Search](https://developers.google.com/search/docs/fundamentals/get-started-developers) * [Do you need an SEO?](https://developers.google.com/search/docs/fundamentals/do-i-need-seo) * Crawling and indexing * [Overview](https://developers.google.com/search/docs/crawling-indexing) * [File types Google can index](https://developers.google.com/search/docs/crawling-indexing/indexable-file-types) * [URL structure](https://developers.google.com/search/docs/crawling-indexing/url-structure) * [Links](https://developers.google.com/search/docs/crawling-indexing/links-crawlable) * Sitemaps * [Learn about sitemaps](https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview) * [Build and submit a sitemap](https://developers.google.com/search/docs/crawling-indexing/sitemaps/build-sitemap) * [Manage sitemaps with sitemap index file](https://developers.google.com/search/docs/crawling-indexing/sitemaps/large-sitemaps) * Sitemap extensions * [Image sitemaps](https://developers.google.com/search/docs/crawling-indexing/sitemaps/image-sitemaps) * [News sitemaps](https://developers.google.com/search/docs/crawling-indexing/sitemaps/news-sitemap) * [Video sitemaps and alternatives](https://developers.google.com/search/docs/crawling-indexing/sitemaps/video-sitemaps) * [Combining sitemap extensions](https://developers.google.com/search/docs/crawling-indexing/sitemaps/combine-sitemap-extensions) * Crawler management * [Ask Google to recrawl your URLs](https://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl) * [Troubleshoot crawl errors](https://developers.google.com/search/docs/crawling-indexing/troubleshoot-crawling-errors) * Google crawlers * [List of Google crawlers](https://developers.google.com/crawling/docs/crawlers-fetchers/overview-google-crawlers) * [Googlebot](https://developers.google.com/search/docs/crawling-indexing/googlebot) * [Reduce the Google crawl rate](https://developers.google.com/crawling/docs/crawlers-fetchers/reduce-crawl-rate) * [Verifying Googlebot and other Google crawlers](https://developers.google.com/crawling/docs/crawlers-fetchers/verifying-googlebot) * robots.txt * [Introduction to robots.txt](https://developers.google.com/search/docs/crawling-indexing/robots/intro) * [How Google interprets the robots.txt specification](https://developers.google.com/crawling/docs/robots-txt/robots-txt-spec) * Canonicalization * [What is URL canonicalization](https://developers.google.com/search/docs/crawling-indexing/canonicalization) * [How to specify a canonical URL with rel="canonical" and other methods](https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls) * [Fix canonicalization issues](https://developers.google.com/search/docs/crawling-indexing/canonicalization-troubleshooting) * [Mobile site and mobile-first indexing](https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing) * AMP * [AMP on Google Search guidelines](https://developers.google.com/search/docs/crawling-indexing/amp) * [Understand how AMP works in search results](https://developers.google.com/search/docs/crawling-indexing/amp/about-amp) * [Enhance AMP content](https://developers.google.com/search/docs/crawling-indexing/amp/enhance-amp) * [Validate AMP content](https://developers.google.com/search/docs/crawling-indexing/amp/validate-amp) * [Remove AMP content](https://developers.google.com/search/docs/crawling-indexing/amp/remove-amp) * JavaScript * [Understand the JavaScript SEO basics](https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics) * [Fix search-related JavaScript problems](https://developers.google.com/search/docs/crawling-indexing/javascript/fix-search-javascript) * [Fix lazy-loaded content](https://developers.google.com/search/docs/crawling-indexing/javascript/lazy-loading) * [Dynamic rendering as a workaround](https://developers.google.com/search/docs/crawling-indexing/javascript/dynamic-rendering) * Page and content metadata * [Page metadata](https://developers.google.com/search/docs/crawling-indexing/valid-page-metadata) * Meta tags * [Meta tags and HTML attributes that Google supports](https://developers.google.com/search/docs/crawling-indexing/special-tags) * [Robots meta tag, data-nosnippet, and X-Robots-Tag](https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag) * [noindex](https://developers.google.com/search/docs/crawling-indexing/block-indexing) * [rel attributes](https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links) * Removals * [Control what you share with Google](https://developers.google.com/search/docs/crawling-indexing/control-what-you-share) * [Page removals](https://developers.google.com/search/docs/crawling-indexing/remove-information) * [Image removals](https://developers.google.com/search/docs/crawling-indexing/prevent-images-on-your-page) * [Redacted information](https://developers.google.com/search/docs/crawling-indexing/keep-redacted-information-out) * Site moves and changes * [Redirects and Google Search](https://developers.google.com/search/docs/crawling-indexing/301-redirects) * Site moves * [Changing your hosting](https://developers.google.com/search/docs/crawling-indexing/site-move-no-url-changes) * [Move a site with URL changes](https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes) * [A/B testing](https://developers.google.com/search/docs/crawling-indexing/website-testing) * [Temporarily pause or disable a website](https://developers.google.com/search/docs/crawling-indexing/pause-online-business) * Ranking and search appearance * [Overview](https://developers.google.com/search/docs/appearance) * [AI features](https://developers.google.com/search/docs/appearance/ai-features) * [Byline dates](https://developers.google.com/search/docs/appearance/publication-dates) * [Favicons](https://developers.google.com/search/docs/appearance/favicon-in-search) * [Featured snippets](https://developers.google.com/search/docs/appearance/featured-snippets) * [Flexible Sampling](https://developers.google.com/search/docs/appearance/flexible-sampling) * [Google Discover](https://developers.google.com/search/docs/appearance/google-discover) * [Images](https://developers.google.com/search/docs/appearance/google-images) * Local features * [Business details](https://developers.google.com/search/docs/appearance/establish-business-details) * [Top Places List](https://developers.google.com/search/docs/appearance/top-places-list) * [Opting out of local search results](https://support.google.com/webmasters/answer/3035947) * Page experience * [Understanding page experience](https://developers.google.com/search/docs/appearance/page-experience) * [Core Web Vitals](https://developers.google.com/search/docs/appearance/core-web-vitals) * [Interstitials and dialogs](https://developers.google.com/search/docs/appearance/avoid-intrusive-interstitials) * [Get started with signed exchanges on Google Search](https://developers.google.com/search/docs/appearance/signed-exchange) * [Preferred sources](https://developers.google.com/search/docs/appearance/preferred-sources) * Ranking systems * [A guide to Google Search ranking systems](https://developers.google.com/search/docs/appearance/ranking-systems-guide) * [Reviews system](https://developers.google.com/search/docs/appearance/reviews-system) * Ranking updates * [List of ranking updates](https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history) * [Core updates](https://developers.google.com/search/docs/appearance/core-updates) * [Spam updates](https://developers.google.com/search/docs/appearance/spam-updates) * [Site names](https://developers.google.com/search/docs/appearance/site-names) * [Sitelinks](https://developers.google.com/search/docs/appearance/sitelinks) * [Snippets](https://developers.google.com/search/docs/appearance/snippet) * Structured data * [Understand how structured data works](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data) * [Structured data general guidelines](https://developers.google.com/search/docs/appearance/structured-data/sd-policies) * [Enriched search results](https://developers.google.com/search/docs/appearance/enriched-search-results) * [Generate structured data with JavaScript](https://developers.google.com/search/docs/appearance/structured-data/generate-structured-data-with-javascript) * Feature guides * [All structured data features](https://developers.google.com/search/docs/appearance/structured-data/search-gallery) * [Article](https://developers.google.com/search/docs/appearance/structured-data/article) * [Book actions](https://developers.google.com/search/docs/appearance/structured-data/book) * [Breadcrumb](https://developers.google.com/search/docs/appearance/structured-data/breadcrumb) * [Carousel](https://developers.google.com/search/docs/appearance/structured-data/carousel) * [Course list](https://developers.google.com/search/docs/appearance/structured-data/course) * [Dataset](https://developers.google.com/search/docs/appearance/structured-data/dataset) * [Discussion forum](https://developers.google.com/search/docs/appearance/structured-data/discussion-forum) * [Education Q&A](https://developers.google.com/search/docs/appearance/structured-data/education-qa) * [Employer aggregate rating](https://developers.google.com/search/docs/appearance/structured-data/employer-rating) * [Fact check](https://developers.google.com/search/docs/appearance/structured-data/factcheck) * [Event](https://developers.google.com/search/docs/appearance/structured-data/event) * [FAQ](https://developers.google.com/search/docs/appearance/structured-data/faqpage) * [Image metadata](https://developers.google.com/search/docs/appearance/structured-data/image-license-metadata) * [Job posting](https://developers.google.com/search/docs/appearance/structured-data/job-posting) * [Local business](https://developers.google.com/search/docs/appearance/structured-data/local-business) * [Math solver](https://developers.google.com/search/docs/appearance/structured-data/math-solvers) * [Movie carousel](https://developers.google.com/search/docs/appearance/structured-data/movie) * [Organization](https://developers.google.com/search/docs/appearance/structured-data/organization) * Shopping * [Overview](https://developers.google.com/search/docs/appearance/structured-data/product) * [Product snippet](https://developers.google.com/search/docs/appearance/structured-data/product-snippet) * [Merchant listing](https://developers.google.com/search/docs/appearance/structured-data/merchant-listing) * [Variants](https://developers.google.com/search/docs/appearance/structured-data/product-variants) * [Loyalty program](https://developers.google.com/search/docs/appearance/structured-data/loyalty-program) * [Merchant return policy](https://developers.google.com/search/docs/appearance/structured-data/return-policy) * [Merchant shipping policy](https://developers.google.com/search/docs/appearance/structured-data/shipping-policy) * [Profile page](https://developers.google.com/search/docs/appearance/structured-data/profile-page) * [Q&A](https://developers.google.com/search/docs/appearance/structured-data/qapage) * [Recipe](https://developers.google.com/search/docs/appearance/structured-data/recipe) * [Review snippet](https://developers.google.com/search/docs/appearance/structured-data/review-snippet) * [Software app](https://developers.google.com/search/docs/appearance/structured-data/software-app) * [Speakable](https://developers.google.com/search/docs/appearance/structured-data/speakable) * [Subscription and paywalled content](https://developers.google.com/search/docs/appearance/structured-data/paywalled-content) * [Vacation rental](https://developers.google.com/search/docs/appearance/structured-data/vacation-rental) * [Video](https://developers.google.com/search/docs/appearance/structured-data/video) * [Title links](https://developers.google.com/search/docs/appearance/title-link) * Translated features * [Translated results](https://developers.google.com/search/docs/appearance/translated-results) * [Ad networks and translation-related Google Search features](https://developers.google.com/search/docs/appearance/ad-network-and-translation) * [Videos](https://developers.google.com/search/docs/appearance/video) * [Visual Elements gallery](https://developers.google.com/search/docs/appearance/visual-elements-gallery) * Web Stories * [Enable Web Stories on Google](https://developers.google.com/search/docs/appearance/enable-web-stories) * [Best practices for creating Web Stories](https://developers.google.com/search/docs/appearance/web-stories-creation-best-practices) * [Web Story content policy](https://developers.google.com/search/docs/appearance/web-stories-content-policy) * Early Adopters Program * [Package tracking](https://developers.google.com/search/docs/appearance/package-tracking) * [Structured data carousels (beta)](https://developers.google.com/search/docs/appearance/structured-data/carousels-beta) * Monitoring and debugging * [Debug drops in Search traffic](https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops) * Monitor with Search Console * [Get started with Search Console](https://developers.google.com/search/docs/monitor-debug/search-console-start) * [Improve SEO with a bubble chart](https://developers.google.com/search/docs/monitor-debug/bubble-chart-analysis) * [Using Search Console and Google Analytics data for SEO](https://developers.google.com/search/docs/monitor-debug/google-analytics-search-console) * Debug with search operators * [Overview](https://developers.google.com/search/docs/monitor-debug/search-operators) * [site: search operator](https://developers.google.com/search/docs/monitor-debug/search-operators/all-search-site) * [Google Images search operators](https://developers.google.com/search/docs/monitor-debug/search-operators/image-search) * Preventing and monitoring abuse * [Overview](https://developers.google.com/search/docs/monitor-debug/security) * [Prevent user-generated spam](https://developers.google.com/search/docs/monitor-debug/prevent-abuse) * [Malware and unwanted software](https://developers.google.com/search/docs/monitor-debug/security/malware) * [Prevent a malware infection](https://developers.google.com/search/docs/monitor-debug/security/prevent-malware) * [Social engineering (phishing and deceptive sites)](https://developers.google.com/search/docs/monitor-debug/security/social-engineering) * [Google Safe Browsing Repeat Offenders Policy](https://developers.google.com/search/docs/monitor-debug/security/safe-browsing-repeat-offenders) * [Get started with Google Trends](https://developers.google.com/search/docs/monitor-debug/trends-start) * Site-specific guides * Ecommerce * [Overview](https://developers.google.com/search/docs/specialty/ecommerce) * [Where content can appear](https://developers.google.com/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google) * [Share product data](https://developers.google.com/search/docs/specialty/ecommerce/share-your-product-data-with-google) * [Include structured data](https://developers.google.com/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce) * [Launch a new website](https://developers.google.com/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website) * [Write high quality reviews](https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews) * [Design a URL structure](https://developers.google.com/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites) * [Ecommerce site structure](https://developers.google.com/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure) * [Pagination, incremental page loading, and Search](https://developers.google.com/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading) * International and multilingual * [Overview](https://developers.google.com/search/docs/specialty/international) * [Managing multi-regional and multilingual sites](https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites) * [Tell Google about localized versions of your page](https://developers.google.com/search/docs/specialty/international/localized-versions) * [How Google crawls locale-adaptive pages](https://developers.google.com/search/docs/specialty/international/locale-adaptive-pages) * Explicit content * [Guidelines for sites with explicit content](https://developers.google.com/search/docs/specialty/explicit/guidelines) * [What to do if your site is incorrectly flagged as explicit](https://developers.google.com/search/docs/specialty/explicit/troubleshooting) * SEO fundamentals * [Introduction](https://developers.google.com/search/docs) * [Search Essentials](https://developers.google.com/search/docs/essentials) * [SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) * [Optimizing for generative AI search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) * [How Google Search Works](https://developers.google.com/search/docs/fundamentals/how-search-works) * [Do you need an SEO?](https://developers.google.com/search/docs/fundamentals/do-i-need-seo) * Crawling and indexing * [Sitemaps](https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview) * [robots.txt](https://developers.google.com/search/docs/crawling-indexing/robots/intro) * [Meta tags](https://developers.google.com/search/docs/crawling-indexing/special-tags) * [Crawler management](https://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl) * [Removals](https://developers.google.com/search/docs/crawling-indexing/control-what-you-share) * [Canonicalization](https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls) * [Redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects) * [JavaScript SEO](https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics) * Ranking and search appearance * [Visual Elements gallery](https://developers.google.com/search/docs/appearance/visual-elements-gallery) * [Title links](https://developers.google.com/search/docs/appearance/title-link) * [Snippets](https://developers.google.com/search/docs/appearance/snippet) * [Images](https://developers.google.com/search/docs/appearance/google-images) * [Videos](https://developers.google.com/search/docs/appearance/video) * [Structured data](https://developers.google.com/search/docs/appearance/structured-data/search-gallery) * [Favicons](https://developers.google.com/search/docs/appearance/favicon-in-search) * Site-specific guides * [Ecommerce](https://developers.google.com/search/docs/specialty/ecommerce) * [International and multilingual sites](https://developers.google.com/search/docs/specialty/international) * Data analysis * [Get started with Search Console](https://developers.google.com/search/docs/monitor-debug/search-console-start) * [Debug traffic drops](https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops) * [Using Search Console and Google Analytics data for SEO](https://developers.google.com/search/docs/monitor-debug/google-analytics-search-console) * [Get started with Google Trends](https://developers.google.com/search/docs/monitor-debug/trends-start) * [All updates](https://developers.google.com/search/news) * [Documentation updates](https://developers.google.com/search/updates) * [Ranking updates](https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history) * [New YouTube videos](https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA) * [Recent podcast episodes](https://pod.link/1512522198) * [Home](https://developers.google.com/) * [Search Central](https://developers.google.com/search) * [Documentation](https://developers.google.com/search/docs) Send feedback Redirects and Google Search =========================== Redirecting URLs is the practice of resolving an existing URL to a different one, effectively telling your visitors and Google Search that a page has a new location. Redirects are particularly useful in the following circumstances: * You've moved your site to a new domain, and you want to make the transition as seamless as possible. * People access your site through several different URLs. If, for example, your home page can be reached in multiple ways (for instance, `https://example.com/home`, `http://home.example.com`, or `https://www.example.com`), it's a good idea to pick one of those URLs as your preferred ([canonical](https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls#definition) ) destination, and use redirects to send traffic from the other URLs to your preferred URL. * You're merging two websites and want to make sure that links to outdated URLs are redirected to the correct pages. * You removed a page and you want to send users to a new page. If you're using a platform like Blogger or Shopify, the platform may already have built-in redirect solutions. Try searching for help articles (for example, search for "blogger redirects"). Overview of redirect types -------------------------- While your users generally won't be able to tell the difference between the different types of redirects, Google Search uses certain types of redirects as a signal that the redirect target should be canonical. Choosing a redirect depends on how long you expect the redirect will be in place and what page you want Google Search to show in search results: * **Permanent redirects**: Show the new redirect target in search results. * **Temporary redirects**: Show the source page in search results. The following table explains the various ways you can use to set up permanent and temporary redirects, ordered by how likely Google is able to interpret correctly (for example, a server side redirect has the highest chance of being interpreted correctly by Google). Choose the redirect type that works for your situation and site: Redirect typesPermanent Googlebot follows the redirect, and the indexing pipeline uses the redirect as a signal that the redirect target should be [canonical](https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls#definition) . Use permanent redirects when you're sure that the redirect won't be reverted. | | | | --- | --- | | `HTTP 301 (moved permanently)` | Set up [server-side redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects#serverside)
. | | `HTTP 308 (moved permanently)` | | `meta refresh` (0 seconds) | Set up [`meta refresh` redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects#metarefresh)
. | | HTTP refresh (0 seconds) | | JavaScript `location` | Set up [JavaScript redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects#jslocation)
.

Only use JavaScript redirects if you can't do server-side or `meta refresh` redirects. | | Crypto redirect | Learn more about [crypto redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects#cryptoredirects)
.

Don't rely on crypto redirects for letting search engines know that your content has moved unless you have no other choice. | Temporary Googlebot follows the redirect, but the indexing pipeline doesn't use the redirect as a signal that the redirect target should be canonical. The target page might still be indexed if other canonicalization signals are present. | | | | --- | --- | | `HTTP 302 (found)` | Set up [server-side redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects#serverside)
. | | `HTTP 303 (see other)` | | `HTTP 307 (temporary redirect)` | | `meta refresh` (more than 0 seconds) | Set up [`meta refresh` redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects#metarefresh)
. | | `HTTP refresh` (more than 0 seconds) | Server-side redirects --------------------- Setting up server-side redirects requires access to the server configuration files (for example, the `.htaccess` file on Apache) or setting the redirect headers with server-side scripts (for example, PHP). You can create both permanent and temporary redirects on the server side. ### Permanent server-side redirects If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a permanent server-side redirect whenever possible. This is the best way to ensure that Google Search and people are directed to the correct page. The `301` and `308` status codes mean that a page has permanently moved to a new location. ### Temporary server-side redirects If you just want to send users to a different page temporarily, use a temporary redirect. This will also ensure that Google isn't influenced by the redirect which may help keep the old URL in its Search results. For example, if a service your site offers is temporarily unavailable, you can set up a temporary redirect to send users to a page that explains what's happening, without compromising the original URL in search results. ### Implement server-side redirects The implementation of server-side redirects depends on your hosting and server environment, or the scripting language of your site's backend. To set up a permanent redirect with PHP, use the `header()` function. You must set the headers before sending anything to the screen: header('HTTP/1.1 301 Moved Permanently'); header('Location: https://www.example.com/newurl'); exit(); Similarly, here's an example of how to set up a temporary redirect with PHP: header('HTTP/1.1 302 Found'); header('Location: https://www.example.com/newurl'); exit(); If you have access to your web server configuration files, you may be able to write the redirect rules yourself. Follow your web server's guides: * **Apache:** Consult the [Apache `.htaccess` Tutorial](https://httpd.apache.org/docs/2.0/howto/htaccess.html) , the [Apache URL Rewriting Guide](https://httpd.apache.org/docs/2.0/misc/rewriteguide.html) , and the [Apache `mod_alias` documentation](https://httpd.apache.org/docs/current/mod/mod_alias.html) . For example, you can use `mod_alias` to set up the simplest form of redirects: \# Permanent redirect: Redirect permanent "/old" "https://example.com/new" # Temporary redirect: Redirect temp "/two-old" "https://example.com/two-new" For more complex redirects, use `mod_rewrite`. For example: RewriteEngine on # redirect the service page to a new page with a permanent redirect RewriteRule "^/service$" "/about/service" \[R=301\] # redirect the service page to a new page with a temporary redirect RewriteRule "^/service$" "/about/service" \[R\] * **NGINX:** Read about [Creating NGINX Rewrite Rules](https://www.nginx.com/blog/creating-nginx-rewrite-rules/) on the NGINX blog. As with Apache, you have multiple choices to create redirects. For example: location = /service { # for a permanent redirect return 301 $scheme://example.com/about/service # for a temporary redirect return 302 $scheme://example.com/about/service } For more complex redirects, use the `rewrite` rule: location = /service { # for a permanent redirect rewrite service?name=$1 ^service/offline/(\[a-z\]+)/?$ permanent; # for a temporary redirect rewrite service?name=$1 ^service/offline/(\[a-z\]+)/?$ redirect; } * For all other web servers, check with your server manager or hoster, or search for guides on your favorite search engine (for example, search for "LiteSpeed redirects"). `meta refresh` and its HTTP equivalent -------------------------------------- If [server-side redirects](https://developers.google.com/search/docs/crawling-indexing/301-redirects#serverside) aren't possible to implement on your platform, `meta refresh` redirects may be a viable alternative. Google differentiates between two kinds of `meta refresh` redirects: * **Instant `meta refresh` redirect**: Triggers as soon as the page is loaded in a browser. Google Search interprets instant `meta refresh` redirects as permanent redirects. * **Delayed `meta refresh` redirect**: Triggers only after an arbitrary number of seconds set by the site owner. Google Search interprets delayed `meta refresh` redirects as temporary redirects. Place the `meta refresh` redirect either in the `` element in the HTML or in the HTTP header with server-side code. For example, here's an instant `meta refresh` redirect in the `` element in the HTML: Example title