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canonização de URL](https://developers.google.com/search/docs/crawling-indexing/canonicalization) * [Como especificar um URL canônico com rel="canonical" e outros métodos](https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls) * [Corrigir problemas de canonização](https://developers.google.com/search/docs/crawling-indexing/canonicalization-troubleshooting) * [Site móvel e indexação que prioriza dispositivos móveis](https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing) * AMP * [Diretrizes de AMP na Pesquisa Google](https://developers.google.com/search/docs/crawling-indexing/amp) * [Como as páginas AMP funcionam nos resultados da pesquisa](https://developers.google.com/search/docs/crawling-indexing/amp/about-amp) * [Aprimorar conteúdo AMP](https://developers.google.com/search/docs/crawling-indexing/amp/enhance-amp) * [Validar conteúdo 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[Sitelinks](https://developers.google.com/search/docs/appearance/sitelinks) * [Snippets](https://developers.google.com/search/docs/appearance/snippet) * Dados estruturados * [Entender como os dados estruturados funcionam](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data) * [Diretrizes gerais de dados estruturados](https://developers.google.com/search/docs/appearance/structured-data/sd-policies) * [Resultados avançados da pesquisa aprimorada](https://developers.google.com/search/docs/appearance/enriched-search-results) * [Gerar dados estruturados com JavaScript](https://developers.google.com/search/docs/appearance/structured-data/generate-structured-data-with-javascript) * Guias de recursos * [Todos os recursos de dados estruturados](https://developers.google.com/search/docs/appearance/structured-data/search-gallery) * [Artigo](https://developers.google.com/search/docs/appearance/structured-data/article) * [Ações do 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[Evento](https://developers.google.com/search/docs/appearance/structured-data/event) * [Perguntas frequentes](https://developers.google.com/search/docs/appearance/structured-data/faqpage) * [Metadados de imagens](https://developers.google.com/search/docs/appearance/structured-data/image-license-metadata) * [Anúncio de emprego](https://developers.google.com/search/docs/appearance/structured-data/job-posting) * [Empresa local](https://developers.google.com/search/docs/appearance/structured-data/local-business) * [Solucionador matemático](https://developers.google.com/search/docs/appearance/structured-data/math-solvers) * [Carrossel de filmes](https://developers.google.com/search/docs/appearance/structured-data/movie) * [Organização](https://developers.google.com/search/docs/appearance/structured-data/organization) * Shopping * [Visão geral](https://developers.google.com/search/docs/appearance/structured-data/product) * [Snippet de 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avaliação](https://developers.google.com/search/docs/appearance/structured-data/review-snippet) * [App de software](https://developers.google.com/search/docs/appearance/structured-data/software-app) * [Pronunciável](https://developers.google.com/search/docs/appearance/structured-data/speakable) * [Conteúdo com paywall e assinatura](https://developers.google.com/search/docs/appearance/structured-data/paywalled-content) * [Aluguel por temporada](https://developers.google.com/search/docs/appearance/structured-data/vacation-rental) * [Vídeo](https://developers.google.com/search/docs/appearance/structured-data/video) * [Links de título](https://developers.google.com/search/docs/appearance/title-link) * Recursos traduzidos * [Resultados traduzidos](https://developers.google.com/search/docs/appearance/translated-results) * [Redes de publicidade e recursos de tradução da Pesquisa Google](https://developers.google.com/search/docs/appearance/ad-network-and-translation) * [Vídeos](https://developers.google.com/search/docs/appearance/video) * [Galeria de elementos ilustrada](https://developers.google.com/search/docs/appearance/visual-elements-gallery) * Web Stories * [Ativar Web Stories no Google](https://developers.google.com/search/docs/appearance/enable-web-stories) * [Práticas recomendadas para criar Web Stories](https://developers.google.com/search/docs/appearance/web-stories-creation-best-practices) * [Política de conteúdo para Web Stories](https://developers.google.com/search/docs/appearance/web-stories-content-policy) * Programa para usuários iniciais * [Rastreamento de pacote](https://developers.google.com/search/docs/appearance/package-tracking) * [Carrosséis de dados estruturados (Beta)](https://developers.google.com/search/docs/appearance/structured-data/carousels-beta) * Como monitorar e depurar * [Depurar as quedas no tráfego de pesquisa](https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops) * Monitorar com o Search Console * [Introdução ao Search Console](https://developers.google.com/search/docs/monitor-debug/search-console-start) * [Melhorar a SEO com um gráfico de bolhas](https://developers.google.com/search/docs/monitor-debug/bubble-chart-analysis) * [Usar dados do Search Console e do Google Analytics para SEO](https://developers.google.com/search/docs/monitor-debug/google-analytics-search-console) * Depurar com operadores de pesquisa * [Visão geral](https://developers.google.com/search/docs/monitor-debug/search-operators) * [Operador de pesquisa site:](https://developers.google.com/search/docs/monitor-debug/search-operators/all-search-site) * [Operadores de pesquisa do Imagens do Google](https://developers.google.com/search/docs/monitor-debug/search-operators/image-search) * Prevenção e monitoramento de abusos * [Visão geral](https://developers.google.com/search/docs/monitor-debug/security) * [Evitar spam gerado por usuários](https://developers.google.com/search/docs/monitor-debug/prevent-abuse) * [Malware e software indesejado](https://developers.google.com/search/docs/monitor-debug/security/malware) * [Prevenção contra infecção por malware](https://developers.google.com/search/docs/monitor-debug/security/prevent-malware) * [Engenharia social (phishing e sites enganosos)](https://developers.google.com/search/docs/monitor-debug/security/social-engineering) * [Política do Navegação segura do Google sobre infratores reincidentes](https://developers.google.com/search/docs/monitor-debug/security/safe-browsing-repeat-offenders) * [Começar com o Google Trends](https://developers.google.com/search/docs/monitor-debug/trends-start) * Guias específicos do site * E-commerce * [Visão geral](https://developers.google.com/search/docs/specialty/ecommerce) * [Onde o conteúdo pode ser exibido](https://developers.google.com/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google) * [Compartilhar dados do produto](https://developers.google.com/search/docs/specialty/ecommerce/share-your-product-data-with-google) * [Incluir dados estruturados](https://developers.google.com/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce) * [Lançar um novo site](https://developers.google.com/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website) * [Escrever avaliações de alta qualidade](https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews) * [Projetar uma estrutura de URLs](https://developers.google.com/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites) * [Estrutura de sites de e-commerce](https://developers.google.com/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure) * [Paginação, carregamento de página incremental e a Pesquisa](https://developers.google.com/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading) * Internacional e multilíngue * [Visão geral](https://developers.google.com/search/docs/specialty/international) * [Gerenciar sites multilíngues e multirregionais](https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites) * [Informar o Google sobre versões localizadas da sua página](https://developers.google.com/search/docs/specialty/international/localized-versions) * [Como o Google rastreia as páginas adaptáveis à localidade](https://developers.google.com/search/docs/specialty/international/locale-adaptive-pages) * Conteúdo explícito * [Diretrizes para sites com conteúdo explícito](https://developers.google.com/search/docs/specialty/explicit/guidelines) * [O que fazer se o site for sinalizado incorretamente como explícito](https://developers.google.com/search/docs/specialty/explicit/troubleshooting) * Princípios básicos de SEO * [Introdução](https://developers.google.com/search/docs) * [Fundamentos da 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O Google tenta entender o HTML mesmo quando ele é inválido ou tem inconsistências com o [padrão HTML](https://html.spec.whatwg.org/multipage/) , mas os erros na marcação podem causar problemas com a forma como seus metadados são usados na Pesquisa Google. O elemento principal para especificar metadados sobre uma página é o elemento `` de um documento HTML. Se você usar um elemento inválido no elemento ``, o Google vai ignorar todos os elementos que aparecerem após o elemento inválido. Usar elementos válidos no elemento `` ------------------------------------------- O elemento `` só pode conter os seguintes elementos válidos (e nenhum outro elemento inválido), de acordo com o padrão HTML: * `title` * `meta` * `link` * `script` * `style` * `base` * `noscript` * `template` Não usar elementos inválidos no elemento `` ------------------------------------------------- Nenhum elemento além do mencionado acima é permitido pelo padrão HTML no elemento ``. Os elementos comuns que tornam o elemento `` inválido são estes: * `iframe` * `img` Recomendamos não usar esses elementos inválidos no elemento ``. Se necessário, coloque esses elementos após aqueles que você quer que o Google veja. Depois que o Google detecta um desses elementos inválidos, ele pressupõe que o elemento `` chegou ao fim e para de ler os outros elementos em ``. Envie comentários Exceto em caso de indicação contrária, o conteúdo desta página é licenciado de acordo com a [Licença de atribuição 4.0 do Creative Commons](https://creativecommons.org/licenses/by/4.0/) , e as amostras de código são licenciadas de acordo com a [Licença Apache 2.0](https://www.apache.org/licenses/LICENSE-2.0) . Para mais detalhes, consulte as [políticas do site do Google Developers](https://developers.google.com/site-policies?hl=pt-br) . Java é uma marca registrada da Oracle e/ou afiliadas. 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