# 02 · Your business

> ~8 min. What you sell, at what price, why we should pick you.

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## Pitch

**In 1 sentence, your business is**:
> [ex: A coffee brand delivering freshly roasted beans, sourced direct from growers.]

**Model** *(check)*:
- [ ] B2C (individuals)
- [ ] B2B (businesses)
- [ ] Both
- [ ] Other: [...]

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## Your 3 main offerings

*(copy the block if you have more — otherwise leave blank)*

### Offering 1
- **Name**: [...]
- **Who it's for**: [ex: discerning coffee enthusiasts]
- **Price**: [ex: €19.90/month · €89 one-shot · custom quote]
- **One-sentence description**: [...]

### Offering 2
- **Name**: [...]
- **Who**: [...]
- **Price**: [...]
- **Description**: [...]

### Offering 3
- **Name**: [...]
- **Who**: [...]
- **Price**: [...]
- **Description**: [...]

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## Why choose you (USP)

**3 reasons to choose you vs the competition** *(be factual, give proof)*

1. **[Short headline]** → **Proof**: [ex: Roasted Tuesday, shipped Wednesday]
2. **[Headline]** → **Proof**: [...]
3. **[Headline]** → **Proof**: [...]

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## Guarantees / promises

> [ex: 30-day money-back · 48h delivery · Certified organic]

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## Available testimonials

- **How many**: [ex: 12 written + 3 videos · or none yet]
- **Where they are**: [ex: Google reviews 4.9/5 · Trustpilot · shared Drive]

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## Direct competitors

**3 competitors you know** *(I'll handle the SEO + positioning analysis)*

| Name / brand | URL |
|---|---|
| [...] | [...] |
| [...] | [...] |
| [...] | [...] |