{
  "version": 1,
  "date": "2026-07-29",
  "query": "migration headless Shopify",
  "profile": {
    "market": "B2B",
    "role": "CMO / Head of Growth",
    "sector": "agence technique headless commerce",
    "objective": "Lead Gen",
    "audience": "mixte",
    "geo": "N/A",
    "lang": "FR/FR",
    "target_version": "refonte"
  },
  "source": {
    "type": "url-markdown-conversion",
    "url": "https://www.elevaseo.com",
    "word_count": 1820,
    "scope_note": "corps editorial; navigation, formulaire et footer exclus",
    "robots_txt": "allow"
  },
  "reference_map": {
    "generated_by": "subagent",
    "blind_to_content": true,
    "entities": 49,
    "ngrams": 19
  },
  "scope": {
    "observable": [
      "C1",
      "C2",
      "C3",
      "C4",
      "C5",
      "C6",
      "C7",
      "C8",
      "C9",
      "C10",
      "C11"
    ],
    "partial": [
      "C6",
      "C10"
    ],
    "na": [
      {
        "id": "C10.title",
        "reason": "balises head perdues a la conversion markdown"
      },
      {
        "id": "C10.meta-description",
        "reason": "balises head perdues a la conversion markdown"
      },
      {
        "id": "C10.schema-org",
        "reason": "balises head perdues a la conversion markdown"
      },
      {
        "id": "C6.media",
        "reason": "images video et elements interactifs non restitues"
      }
    ]
  },
  "corrections_applied": [
    {
      "type": "false-positive",
      "entity": "C2.entity.shopify-plus",
      "detail": "variante Plus retiree (captait 5x plus rapide)"
    },
    {
      "type": "false-positive",
      "entity": "C2.entity.shopify-markets-i18n",
      "detail": "variante Markets retiree"
    },
    {
      "type": "false-positive",
      "entity": "C2.entity.budget-maintenance",
      "detail": "variante run retiree (verbe anglais)"
    },
    {
      "type": "false-positive",
      "entity": "C2.entity.competence-react-interne",
      "detail": "exclusion react to ajoutee"
    }
  ],
  "surprise_score": {
    "total": 16,
    "verdict": "mediocrite-statistique",
    "simulated": true,
    "components": {
      "proprietary_entities": 0.107,
      "high_surprise_verbatims": 0.0,
      "lexical_distance": 0.35,
      "quotation_statistics": 0.15
    }
  },
  "coverage": {
    "conforming_layers": 0,
    "observable_layers": 11,
    "standard": 0.0625,
    "surprise": 0.0,
    "query_ngram_occurrences": 0
  },
  "layers": {
    "C2": {
      "regime": "counted",
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          "label": "Commerce headless",
          "priority": "P1",
          "kind": "standard",
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          "variants": [
            "commerce headless",
            "headless commerce",
            "headless",
            "architecture headless",
            "e-commerce headless",
            "commerce découplé",
            "approche headless",
            "passer en headless",
            "stack headless"
          ],
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          "density": 0.3846,
          "status": "sous-densifie"
        },
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          "label": "Shopify Hydrogen",
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          "kind": "standard",
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          "variants": [
            "Hydrogen",
            "Shopify Hydrogen",
            "framework Hydrogen",
            "storefront Hydrogen",
            "Hydrogen 2026"
          ],
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          "density": 0.0,
          "status": "absent"
        },
        {
          "id": "C2.entity.shopify-oxygen",
          "label": "Shopify Oxygen",
          "priority": "P1",
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          "target_density": 0.35,
          "variants": [
            "Oxygen",
            "Shopify Oxygen",
            "hébergement Oxygen",
            "déploiement Oxygen",
            "runtime Oxygen"
          ],
          "occurrences": 0,
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          "status": "absent"
        },
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          "label": "Storefront API",
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            "découpler le frontend",
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            "frontend découplé",
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            "front et back séparés",
            "couche de présentation séparée"
          ],
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        },
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          "id": "C2.entity.theme-liquid",
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          "priority": "P1",
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          "variants": [
            "Liquid",
            "thème Liquid",
            "template Liquid",
            "moteur de template Liquid",
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            "storefront Liquid"
          ],
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        },
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            "marchand Plus"
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        },
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            "extensibilité du checkout",
            "Checkout UI Extensions",
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            "Shopify Scripts",
            "Checkout Editor"
          ],
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        },
        {
          "id": "C2.entity.shopify-functions",
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          "kind": "surprise",
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          "variants": [
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            "Functions",
            "fonctions Shopify",
            "discount function"
          ],
          "occurrences": 0,
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        },
        {
          "id": "C2.entity.web-pixels",
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          ],
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        },
        {
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          ],
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        },
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          "variants": [
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            "applications Shopify",
            "app store Shopify",
            "script tags",
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            "Klaviyo",
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            "Gorgias"
          ],
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        },
        {
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          "variants": [
            "visual editing",
            "édition visuelle",
            "preview",
            "prévisualisation",
            "aperçu en direct",
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        {
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          "priority": "P2",
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          "variants": [
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            "autonomie marketing",
            "autonomie de l'équipe marketing",
            "équipe marketing autonome",
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            "self-service marketing"
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        },
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          "priority": "P2",
          "kind": "surprise",
          "target_density": 0.25,
          "variants": [
            "vélocité",
            "vélocité de déploiement",
            "fréquence de déploiement",
            "mise en production",
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            "branche de preview"
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          "density": 0.2747,
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        },
        {
          "id": "C2.entity.ab-testing-frontend",
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            "test A/B",
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          "variants": [
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            "catalogue de blocs",
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          ],
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        },
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        },
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        },
        {
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          "variants": [
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        {
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          "occurrences": 0,
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        },
        {
          "id": "C2.entity.tco-cout-total",
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          "variants": [
            "TCO",
            "coût total de possession",
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            "budget",
            "coût de la migration",
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            "ROI",
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          ],
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        },
        {
          "id": "C2.entity.budget-maintenance",
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            "maintenance",
            "budget de maintenance",
            "coût de maintenance",
            "TMA",
            "coût récurrent",
            "mensualité",
            "après le lancement"
          ],
          "occurrences": 1,
          "density": 0.0549,
          "status": "sous-densifie"
        },
        {
          "id": "C2.entity.gmv-seuil-declenchement",
          "label": "GMV / seuil de déclenchement",
          "priority": "P2",
          "kind": "surprise",
          "target_density": 0.2,
          "variants": [
            "GMV",
            "volume d'affaires",
            "chiffre d'affaires en ligne",
            "seuil",
            "seuil de déclenchement",
            "critères d'éligibilité",
            "taille de catalogue",
            "nombre de SKU"
          ],
          "occurrences": 0,
          "density": 0.0,
          "status": "absent"
        },
        {
          "id": "C2.entity.taux-de-conversion",
          "label": "Taux de conversion",
          "priority": "P1",
          "kind": "standard",
          "target_density": 0.25,
          "variants": [
            "taux de conversion",
            "conversion",
            "CVR",
            "panier moyen",
            "AOV",
            "revenu par visiteur",
            "RPV",
            "taux d'ajout au panier"
          ],
          "occurrences": 6,
          "density": 0.3297,
          "status": "conforme"
        },
        {
          "id": "C2.entity.shopify-markets-i18n",
          "label": "Shopify Markets / internationalisation",
          "priority": "P2",
          "kind": "standard",
          "target_density": 0.15,
          "variants": [
            "Shopify Markets",
            "internationalisation",
            "i18n",
            "multi-devises",
            "multi-pays",
            "hreflang",
            "localisation"
          ],
          "occurrences": 0,
          "density": 0.0,
          "status": "absent"
        },
        {
          "id": "C2.entity.consent-mode-rgpd",
          "label": "Consent Mode / RGPD",
          "priority": "P2",
          "kind": "surprise",
          "target_density": 0.15,
          "variants": [
            "RGPD",
            "Consent Mode",
            "Consent Mode v2",
            "CMP",
            "bandeau cookies",
            "consentement",
            "CNIL",
            "conformité"
          ],
          "occurrences": 0,
          "density": 0.0,
          "status": "absent"
        },
        {
          "id": "C2.entity.observabilite-monitoring",
          "label": "Observabilité / monitoring",
          "priority": "P2",
          "kind": "surprise",
          "target_density": 0.15,
          "variants": [
            "observabilité",
            "monitoring",
            "supervision",
            "alerting",
            "logs",
            "Sentry",
            "uptime",
            "erreur 500",
            "SLA",
            "astreinte"
          ],
          "occurrences": 4,
          "density": 0.2198,
          "status": "conforme"
        },
        {
          "id": "C2.entity.plan-de-rollback",
          "label": "Plan de rollback",
          "priority": "P2",
          "kind": "surprise",
          "target_density": 0.15,
          "variants": [
            "rollback",
            "plan de rollback",
            "retour arrière",
            "réversibilité",
            "bascule",
            "go / no-go",
            "cutover",
            "fenêtre de bascule"
          ],
          "occurrences": 1,
          "density": 0.0549,
          "status": "sous-densifie"
        },
        {
          "id": "C2.entity.online-store-2-0",
          "label": "Online Store 2.0 (alternative au headless)",
          "priority": "P2",
          "kind": "surprise",
          "target_density": 0.2,
          "variants": [
            "Online Store 2.0",
            "OS 2.0",
            "sections everywhere",
            "app blocks",
            "éditeur de thème",
            "theme editor",
            "thème optimisé",
            "Dawn"
          ],
          "occurrences": 0,
          "density": 0.0,
          "status": "absent"
        },
        {
          "id": "C2.entity.app-bloat",
          "label": "App bloat / scripts tiers",
          "priority": "P2",
          "kind": "surprise",
          "target_density": 0.2,
          "variants": [
            "app bloat",
            "surcharge d'apps",
            "scripts tiers",
            "scripts externes",
            "JavaScript tiers",
            "poids des apps",
            "empilement d'apps",
            "audit d'apps"
          ],
          "occurrences": 0,
          "density": 0.0,
          "status": "absent"
        }
      ]
    },
    "C3": {
      "regime": "counted",
      "ngrams": [
        {
          "id": "C3.ngram.migration-headless-shopify",
          "label": "migration headless Shopify",
          "target_count": 6,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.decoupler-le-frontend",
          "label": "découpler le frontend",
          "target_count": 4,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.sans-dependre-des-developpeurs",
          "label": "sans dépendre des développeurs",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.theme-liquid-vs-headless",
          "label": "thème Liquid vs headless",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.storefront-personnalise",
          "label": "storefront personnalisé",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.le-checkout-reste-chez-shopify",
          "label": "le checkout reste chez Shopify",
          "target_count": 2,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.migration-par-paliers",
          "label": "migration par paliers",
          "target_count": 4,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.backlog-des-developpeurs",
          "label": "backlog des développeurs",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.mettre-en-ligne-une-landing-page",
          "label": "mettre en ligne une landing page",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.tester-sans-toucher-au-theme",
          "label": "tester sans toucher au thème",
          "target_count": 2,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.cout-total-de-possession",
          "label": "coût total de possession",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.rendu-cote-serveur",
          "label": "rendu côté serveur",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.plan-de-redirections",
          "label": "plan de redirections",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.apps-shopify-incompatibles",
          "label": "apps Shopify incompatibles",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.avant-de-migrer",
          "label": "avant de migrer",
          "target_count": 3,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.audit-des-apps-installees",
          "label": "audit des apps installées",
          "target_count": 2,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.vitesse-de-publication",
          "label": "vitesse de publication",
          "target_count": 2,
          "occurrences": 1,
          "status": "sous-densifie"
        },
        {
          "id": "C3.ngram.vous-navez-pas-besoin-du-headless",
          "label": "vous n'avez pas besoin du headless",
          "target_count": 2,
          "occurrences": 0,
          "status": "absent"
        },
        {
          "id": "C3.ngram.reprendre-la-main-sur-le-front",
          "label": "reprendre la main sur le front",
          "target_count": 2,
          "occurrences": 0,
          "status": "absent"
        }
      ]
    },
    "C10": {
      "regime": "judged",
      "fields": [
        {
          "id": "C10.title",
          "status": "na"
        },
        {
          "id": "C10.meta-description",
          "status": "na"
        },
        {
          "id": "C10.schema-org",
          "status": "na"
        },
        {
          "id": "C10.h1",
          "status": "gap",
          "evidence": "Votre plateforme vs. vos ideees. Laissez vos idees gagner.",
          "action": "aucune entite canonique de la requete"
        },
        {
          "id": "C10.h2",
          "status": "gap",
          "evidence": "17 H2 pour 6 attendus, plusieurs redondants",
          "action": "un vecteur distinct par H2"
        },
        {
          "id": "C10.h3",
          "status": "gap",
          "evidence": "Metriques detaillees repete 3 fois",
          "action": "dedupliquer les intitules"
        }
      ]
    }
  },
  "out_of_scope": [
    {
      "id": "oos.marketing",
      "term": "marketing",
      "occurrences": 34,
      "density": 1.8681
    },
    {
      "id": "oos.performance",
      "term": "performance",
      "occurrences": 11,
      "density": 0.6044
    },
    {
      "id": "oos.elevaseo",
      "term": "elevaseo",
      "occurrences": 11,
      "density": 0.6044
    },
    {
      "id": "oos.croissance",
      "term": "croissance",
      "occurrences": 9,
      "density": 0.4945
    },
    {
      "id": "oos.cms",
      "term": "cms",
      "occurrences": 7,
      "density": 0.3846
    },
    {
      "id": "oos.technique",
      "term": "technique",
      "occurrences": 6,
      "density": 0.3297
    },
    {
      "id": "oos.team",
      "term": "team",
      "occurrences": 6,
      "density": 0.3297
    },
    {
      "id": "oos.equipe-marketing",
      "term": "equipe marketing",
      "occurrences": 6,
      "density": 0.3297
    },
    {
      "id": "oos.equipes",
      "term": "equipes",
      "occurrences": 5,
      "density": 0.2747
    },
    {
      "id": "oos.growth",
      "term": "growth",
      "occurrences": 5,
      "density": 0.2747
    }
  ],
  "language_pollution": {
    "english_words": 488,
    "ratio": 0.268,
    "testimonials_en": 11,
    "testimonials_total": 12
  },
  "corrections": {
    "P0": [
      "C2.canonical-entities-absent",
      "C7.standard-coverage",
      "C11.phase-1",
      "C11.phase-2",
      "C10.h2",
      "C10.h3"
    ],
    "P1": [
      "C5.unsourced-figures",
      "C5.non-falsifiable-absolutes",
      "C4.no-high-surprise-verbatim",
      "C8.no-divergence-axis",
      "C4.objection-2-untreated",
      "oos.language-pollution",
      "C1.missing-micro-intents"
    ],
    "P2": [
      "C6.action-engine-missing",
      "C6.scope-diagram",
      "C9.faq-overlap",
      "C1.rollback-ambiguity"
    ]
  },
  "decision": "creer une page dediee; ne pas reecrire la home pour cette requete",
  "warnings": [
    "P0 structurels non evaluables: title, meta description et schema.org non lus sur cette source"
  ]
}